We were never really limited by this absence. If you wish to customise at the level of the campaign, a template, a particular type of link, etc., you will have to be more cunning. On the tracking side, however, you can either set the parameters for each of your links or use the default UTMs proposed by the tool. The tool also gives you access to the list of all openers & clickers of each campaign and you can export it easily (and even dynamically thanks to the webhooks in the automation scenarios). The clicks report is very useful, and allows you to quickly identify the links that have been clicked the most. Overall, the sending statistics are quite deep. Once the campaign is sent, the first detailed statistics will arrive a few minutes later. Once the visual is complete, select your list of contacts and, possibly, an ideal time to send your campaign. The editor comes in the form of blocks that you can drag and drop where you want (we’ll come back to this later in the article). Email marketingĪlthough Sendiblue has developed a lot in terms of functionality over the past few years, its core offering remains email marketing.Ĭreating and setting up a campaign is easy, directly from the Campaigns tab in the main menu.Īfter setting up the campaign, the creation of the visual can begin.
However, these can easily be met with complementary tools. The desire to remain generalist and affordable makes it a somewhat lightweight tool for the more advanced requirements. Overall, the functional depth is impressive ( emailing, B2B CRM, marketing automation…) but Sendinblue is not really a complete B2B marketing automation solution. #1 Functional scope of Brevo’s marketing suite For what it’s worth, it helps users focus on what matters: better contact information and better segments instead of more email pressure. In the vast majority of cases, Sendinblue will end up being a lot cheaper than its alternatives – but if you have really high email pressure (daily emails to your whole list for example), it might not be. One of the biggest differences is that Sendinblue charges “per e-mail sent” and not based on the number of contacts.
Sendinblue’s price/performance ratio is excellent.
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